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Businesses built on passion - ChloeDoesComms

Updated: Dec 16, 2019

I met Chloe through our NHS communications roles. I had always heard positive feedback about Chloe and whenever we met at network events and meetings I always loved her energy and vibe. When I found out Chloe was going freelance I was super excited for her and I am following her journey with interest, admiration and respect. Find out more about Chloe Watson and her business built on passion.

ChloeDoesComms - Chloe Watson, freelance communications professional


Chloe Watson, freelance communications professional


Tell us a little bit about your business.

I help organisations bring their work to life so that people are interested in it, want to be part of it and know all about it. I help my clients tell their story, manage their reputation, drive awareness of their work and create real, lasting behaviour change.

What inspired you to set up your business?

Work as we know it is transforming. Offices and the 9-5 are no longer the norm. Seeing and hearing how people were increasingly making work work for them made me realise that there was a way to step away from the hamster wheel and design a life that was more in keeping with what’s important to me.


I had a very clear vision - I wanted to work on projects that genuinely interested me and made a difference while also having plenty of time for the other things I love - friends, family, cooking, getting outdoors, chilling with our labradoodle puppies and generally having a good time.

What gave you the final nudge/ push to go for it?

After a few months of mulling it over, I turned the question on its head - “what if I don’t?” I felt genuinely dismayed at the thought of not taking the leap and going freelance. I knew with more headspace the quality and creativity of my work would increase.

What has been your biggest challenge to date?

I didn’t just start a new business, I also moved 300 miles north from London to Newcastle. Everything is new! Settling into a new city and building my network from scratch is no easy task and will take time. Lucky for me the Geordies are a friendly bunch.

Describe your greatest success/ the thing you are most proud of.

I'm most proud of being brave enough to take the leap from full-time employment to freelance but then fortune favours the brave… I’ve managed to secure eight great clients who I love working with, walk on the beach every day and have the time and space to think creatively.

What motivates you to keep forging ahead with your business?

Purpose - over the summer I took some time off to think about what I wanted to do next. I genuinely missed the work I do and the people I work with. Choosing to come back to it rather than having to come back to it felt really significant.

To find out more about working with Chloe Watson follow her on Twitter or Insta

Thank you so much to Chloe for sharing her story with us here at Cat's Pajamas. We always feel inspired hearing about the journeys of others.


If you would like to find out more about ChloeDoesComms you can visit:

Twitter - @chloedoescomms

Instagram - @chloecwatson