Businesses Built on Passion - Halo Jewellery UK

We first heard about Halo Jewellery through the Small Business Saturday #SmallBiz100 2020 and we are delighted to feature Supriti's story about what inspires and motivates her as a small business owner.

Halo Jewellery UK - Supriti Vaidya

Supriti Vaidya, founder of Halo Jewellery UK

Tell us a little bit about your business.

At Halo Jewellery UK, I create handmade, contemporary style, sterling silver jewellery. Halo plans to donate 50% of any profits to charities that support the learning and education of disadvantaged girls and women. I believe that there's no better way to create strong, independent women with real choices in life.


I started working on creating Halo part-time in early 2019, and made it my full-time occupation in early 2020. Halo has allowed me to bring my two passions, jewellery making and education together in an incredibly fulfilling way.


If you are a person who loves unique, handmade jewellery, but also wants it to mean something more; if you are a person with a strong social conscience and wants to help the disadvantaged; if you are a person that enjoys wearing carefully designed, beautifully handmade jewellery, then Halo Jewellery is perfect for you.

What inspired you to set up your business?

I'm one of these people who love to be super-busy all the time. I used to work in the financial services industry, and whenever I had a slightly less busy time at work, I would take myself off on a course of some sort. I started jewellery making on a whim during one such quiet period at work. It was a simple beaded jewellery course, but I absolutely loved it. I kind of felt that I'd found my thing.


I followed it up with all sorts of other jewellery making courses, trying out different materials and styles, and eventually found myself on a course in metal-smithing, and completely fell In love with the process. I was utterly exhausted at the end of each lesson, but couldn’t get enough of it. I was bereft at the thought of the course ending, so I set up a little workshop at home so that I could practice after the course was over. And it was probably then that the idea of doing this as more than just a hobby first came into my head. Apart from anything else, I had to do something with all the jewellery I made!


Once the idea had been planted in my head, I wasn’t going to let it go. So I did a diploma in jewellery design and voraciously absorbed every bit of information I could get my hands on about how to run a jewellery business, and went on from there.

What gave you the final nudge/ push to go for it?

Funnily enough, the answer has to be Mary Berry from The Great British Bake-off. I even have a blog post on my website about this.


Mary was coming to my friend's church for an interview, and I went along to watch. The interview was wonderful; Mary is warm, intelligent, articulate and incredibly energetic. Inevitably the question that everyone wanted to ask came up. "How do you manage to do so much?" the unsaid part of course, being "at your age". Mary's answer was simple. She said "I love what I do" and that was it!


If I could do something that I loved so much, I would stop dreaming of an early retirement, and could go on forever. It took over a year after that to finally have the courage to do it, but that evening was the final push that I needed to go for it.

What has been your biggest challenge to date?

My biggest challenge has been getting the word out there that I exist.


Halo is still very young, and a lot of my energy so far has been spent on the initial business setup; creating ranges, the website, a presence on social media etc. Now most of that is done, and the next focus is going to be on marketing the business.

Describe your greatest success/ the thing you are most proud of?

I would say that the thing I am most proud of is making it into the Small Biz 100.


I thought that I would apply simply to get an understanding of what needed to go into an application, and the last thing I expected was to get chosen. So I'm incredibly happy and honoured that a little business in its infancy has been given an opportunity like this.

What motivates you to keep forging ahead with your business?

I think what keeps me going, even when things aren't going my way, is knowing that what I'm doing is for a good cause. Halo plans to donate 50% of its profits to charities that support the learning and education of disadvantaged girls and women. I always imagine meeting one of the girls that has been helped in ten years' time, flourishing as a young woman. I really don't want to give up on that dream.

Thank you so much to Supriti for sharing her story with us here at Cat's Pajamas. We always feel inspired hearing about the journeys of others.


If you would like to find out more about More Joy Now you can visit:

Instagram - @halojewelleryuk

Facebook - @halojewelleryuk

Twitter - @halojewelleryuk


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