• Carrie-Ann Wade

Businesses built on passion - Salamandra.uk

Christine MacKay is a fellow member of the F:entrepreneur #ialso100 2020 and you might recognise her from our Cat's Pajamas Convos podcast episode on Lockdown Lessons. Christine is founder of Salamandra.uk and she shares her story with us.


Salamandra.uk - Christine MacKay, founder

Christine MacKay, founder of Salamandra.uk

Tell us a little bit about your business.

We passionately believe in the superpower of static or animated images, because they stay in your long-term memory and can transcend language, age and culture. That’s why we convey complex messages for our B2B clients using animation and design, on any platform. The curlier the creative challenge, the better - for our gang of highly creative artists!


What inspired you to set up your business?

I have always had an affinity for imagery, from my first crush on cartoon character Marine Boy, to a deep emotional response eliciting welling eyes at Botticelli’s Primavera in Florence. This love for imagery has been with me through decades of travelling (having lived and worked in over 65 countries) and throughout my career. During my adventurous career, I have been involved with both the client and agency side of business and after falling in love with animation whilst working in New Zealand, I decided to run with my passion and found Salamandra.uk upon my return to Blighty. At the time, animation as a medium wasn’t so common within B2B communication, however, it has grown enormously since then and now, in this climate, animation has become a positive solution, not just for education and business but also for children’s entertainment whilst filming is not an option.


What gave you the final nudge/ push to go for it?

I had started Salamandra.uk from South Africa when I lived overseas so when it came to moving back to the UK it seemed like less of a big hurdle.


What has been your biggest challenge to date?

I can’t mention the franchise as it is under a non-disclosure agreement, however, whilst doing a job for a major blockbuster movie franchise, we had to create 56 short animations (called moments) in under 3 weeks over 4 time zones (US, UK, France and Australasia), while I was supposed to be on holiday in France!


Describe your greatest success/ the thing you are most proud of.

It’s humbling to be included on f:Entrepreneur’s Top 100 Female Entrepreneurs 2020, amongst such inspirational women! It’s a great opportunity to connect and to learn from one another.


What motivates you to keep forging ahead with your business?

Working with such a talented and fun team who all have the same core values. We really enjoy helping our clients with challenging messages to convey their message in a visually delighting way.

Thank you so much to Christine for sharing her story with us here at Cat's Pajamas. We always feel inspired hearing about the journeys of others.

If you would like to find out more about Salamandra.uk you can visit:

Instagram - @salamandra.uk

Facebook - @salamandrauk

Twitter - @salamandrauk

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