Meet Ceri-Jane Hackling - Founding Member Feature
We would love to introduce you to Ceri-Jane Hackling from Cerub PR, one of our Cat's Pajamas Collaborative founding members.
I have over 20 years’ experience in B2B, B2C and charity press. My skills include media relations, news hi-jacking and copywriting.
I’ve run Cerub PR for over 17 years and I know how important it is to have a supportive network around you, not only during the challenging times, but also to celebrate with you when things are going well. It’s also great to have people with different skillsets and experiences to help you look at things from a different perspective
I hope that being part of the Collaborative will allow me to build strong relationships with the other members, offer help, support and insight into the challenges that they face and to be part of a supportive group of fellow business owners.
Being part of the Collaborative will allow me to be part of a supportive group of fellow business owners.
It's great to have people who can help you look at things from a different perspective.
I’ve been running Cerub PR for over 17 years and have experienced the ups and downs of running an agency. I hope that sharing my experiences will benefit other members. I also hope that I’ll be able to facilitate introductions to other contacts who might be of interest.
I really admire Jackie Cooper who founded JCPR. I worked at JCPR for a short while and while she was running a very successful PR agency I always found her very supportive of junior members of staff.
I'm not sure where to start in terms of my proudest moment! I’ve had lots of great experiences but the one that really sticks in my memory is getting a client onto a debate on Newsnight which involved visiting the studio and meeting Jeremy Paxman who was surprisingly charming! We’ve also won several awards which is great but ultimately hearing good feedback from clients is what makes us happy. Cheesy but true!
PR has become known for media relations and while I think this is still valuable, we all need to be able to understand the different disciplines in the marketing mix to be able to demonstrate value to our clients.
Thank you so much to Ceri-Jane for sharing her insights on PR and, of course, the collaborative. We are so lucky to have Ceri-Jane on board as a founding member. If you want to find out more about joining our Cat's Pajamas Collaborative click here.